Prime Highlights
- FWD Singapore is focusing on three growth areas in 2026: retirement planning, critical illness solutions, and legacy planning for high-net-worth clients.
- The insurer reported profitable growth in 2025, backed by stronger digital tools and an expanded financial advisory network.
Key Facts
- Financial adviser representatives made up 35.7 per cent of total weighted new business premiums in 2025, up from 29 per cent in 2021.
- FWD works with 40 financial advisory partners and handles over 600,000 digital travel insurance transactions annually.
Background
FWD Singapore has reached its tenth anniversary of operations and established a specific growth plan for 2026, which it will implement through three main areas it considers essential for its future development in Singapore.
The insurer has identified three main areas to focus on during the upcoming year, which include developing retirement and longevity solutions for both Millennials and Generation X, creating flexible critical illness medical solutions to manage increasing healthcare expenses and establishing legacy planning services for their expanding high-net-worth client base and family office business.
The company also reported profitable growth in 2025, driven by stronger digital capabilities, deeper ties with advisory channels, and a broader distribution strategy. The company underwent its most significant operational changes of 2020 after it decided to establish its financial adviser services. The company implemented this plan because customers increasingly needed comprehensive financial planning services.
That move has paid off. Data from the Life Insurance Association showed that financial adviser representatives made up 35.7 per cent of total weighted new business premiums in 2025, up from 29 per cent in 2021, making it the largest distribution channel for the second year running.
FWD says its early investment in adviser-facing tools, including digital adviser journeys, automated underwriting, and API integrations, helped it grow at scale. The company currently works with 40 financial advisory partners and two bancassurance partners.
Apart from advisory services, FWD is also active in digital travel insurance and handles more than 600,000 policy transactions every year.
As it enters its tenth year, the company is focusing on building stronger relationships with customers at every stage of life, from protecting their money to helping them plan for the future.
