Prime Highlight:

• Singapore leads AI adoption, with 66% of business leaders urgently focusing on growth over cost control.
• Companies emphasize next-generation AI technologies, including agentic AI, to stay ahead in innovation.

Key Facts:

• 23% of Singaporean leaders reported that AI projects have already increased customer lifetime value.
• Over half of global organisations now have a Chief AI Officer, showing stronger AI governance.

Background:

Singapore has emerged as the most forward-leaning market on artificial intelligence adoption, according to a new global study by Thoughtworks, as companies shift their AI strategies from cost control to growth and innovation.

The study found that 66% of business leaders in Singapore report a strong sense of urgency to adopt AI, often described as “AI FOMO,” as firms race to unlock new opportunities rather than focus only on efficiency gains. Globally, 77% of business leaders said their AI strategies now prioritise growth and innovation, a figure that rises to 92% among large enterprises.

Singapore leaders also stand out for their strong focus on next-generation technologies. About 40.8% of people ranked agentic AI, systems that can act on their own to achieve goals, as a top priority, higher than the global average of 35%. This shows the market’s drive to stay ahead as AI gets more powerful.

Between September and October 2025, Censuswide surveyed 3,500 IT decision-makers and executives, and 3,500 consumers in major countries, including the US, UK, India, and Singapore.

In Singapore, 23% of leaders said their AI projects have already increased customer lifetime value, showing that AI helps build stronger long-term business relationships. Although 21% said a lack of skilled talent is the main barrier to expanding AI, leaders see it as a chance to build skills for the future.

Globally, expectations around AI-driven revenue growth remain strong. More than a quarter of executives expect AI to boost revenues by up to 10% within a year, and nearly half expect it to increase revenues by over 15% within ten years.

The study also points to maturing AI governance. More than half of organisations now have a Chief AI Officer, and most leaders say AI is enhancing human roles, creating new career paths and supporting long-term growth.

Read Also : SUTL Enterprise to Acquire Marina at Keppel Bay, Becoming Singapore’s Largest Marina Operator