Prime Highlights:
- Singapore welcomed 15.5 million international visitors from January to November 2025, showing steady growth and a return to normal travel levels after the pandemic.
- The country opened major attractions, including Rainforest Wild Asia, the Oceanarium, and new Gardens by the Bay experiences, while upgrading Resorts World Sentosa and Marina Bay Sands.
Key Facts:
- Tourism revenue reached US$12.2 billion in the first half of 2025, with full-year earnings projected at US$22.5–23.5 billion.
- Most visitors came from Indonesia, Malaysia, China, and Australia, highlighting Singapore’s strong appeal in the region and beyond.
Background:
Singapore’s tourism sector performed steadily in 2025, despite global economic challenges, as it prepares for long-term growth, the Singapore Tourism Board (STB) said at the ASEAN Tourism Forum in Cebu.
From January to November 2025, Singapore had 15.5 million visitors, 3% more than last year, returning to normal travel levels after the pandemic. Total arrivals for the full year are expected to reach 17 to 18 million. Tourism revenue reached US$12.2 billion in the first half of 2025, with the full year expected to hit US$22.5–23.5 billion.
“Our strategy is deliberate, prioritizing quality over volume,” said Su Min Kwan, Director of Communications and Marketing at STB. “High-value visitors contribute more to the economy than simply increasing visitor numbers.”
Average length of stay stabilized at 3.5 days, while hotel occupancy averaged 82.4 percent, supported by an addition of over 800 new hotel rooms in 2025, bringing Singapore’s total inventory to around 74,000 rooms. Most visitors to Singapore come from Southeast Asia, especially Indonesia and Malaysia, as well as China and Australia.
In May 2025, the Singapore Tourism Board (STB) launched the Tourism 2040 Roadmap to make Singapore a top travel destination and support long-term growth. The plan focuses on high-value visitors, better attractions, and tourism training.
Plans are underway for a Downtown MICE Hub, the Porsche Experience Centre at Changi, and expanded integrated resorts by 2030.
“With stronger air connectivity, a robust pipeline of events, and enhanced attractions, Singapore is preparing for sustained growth in tourism, not just in 2026, but over the next 15 years,” Kwan added.
